Guides & FAQs

How publishing your app works, explained simply

Every milestone from submitting your app to production access, day by day, with a step-by-step guide for each one.

12+ testers use your app every single day

Google's requirement is 14 days of testing. We add two extra buffer days on top, free, so there is never anything to worry about.

What to have ready before day 0

The two things the dashboard needs are your exact package name as shown in Play Console and the closed testing opt-in link. The package name is the one field that cannot be guessed, so copy it from Play Console rather than typing it from memory.

The opt-in link is the shareable URL Play Console generates for the closed track — usually a play.google.com/apps/testing address. It is checked before payment, which is why a link that points at the wrong track, a stale release, or an app that is not yet in closed testing is caught before anyone starts a 14-day window that cannot count.

Worth doing while you are in Play Console anyway: confirm your store listing is complete — description, screenshots, content rating, privacy policy URL — and make sure the build you are testing is the one you intend to ship. Testers report against what they install, so testing a build you are about to replace wastes the window.

How it works

Every milestone, day by day

  1. Day 0

    Submit your app

    Add your app in the dashboard. Our testers opt in and testing starts within 6 hours. You only need two things to start: the exact package name as it appears in Play Console and a live closed testing opt-in link. The link is checked before payment, so a link that points at the wrong track or a stale release is caught before anyone spends a day on a test that cannot count.

    5 minutes of your time

  2. By day 10

    Your reports arrive

    Both the Feedback Report and the Production Access Report land in your app's Reports tab by day 10. The Feedback Report covers crashes, layout, and usability across the devices your testers used. The Production Access Report is the one you paste into Google's questionnaire, so each of the ten answers has the specific detail a reviewer wants — not a generic claim.

    Nothing to do

  3. Day 15

    Apply for production access

    Google's 14-day requirement is complete, and this is the day you apply. Answer Google's 10 questions using the Production Access Report we sent you. Do not rush the answers: they are specific by design. Mentioning the device spread, the daily activity, and the actual findings is stronger than saying 'everything is fine'.

    5 minutes of your time

  4. By day 17

    Production access granted

    Google typically approves within 2 to 5 days and confirms with an email. If it asks for clarification, the report you already have is the answer. Nothing needs to be re-run.

    Google's review

  5. After approval

    Create your production release

    Create your production release. Google runs one final review, usually 5 to 7 days, and your app is live on Google Play for everyone. Most apps go from first submit to live in about three weeks. That timeline is the reason the 14 days are padded with two free buffer days — a late opt-in or a slow review never cuts into the requirement itself.

    Google's review

Days 0 to 16 are covered here. Google approves production access on its own timeline, usually 2 to 5 days, and the two buffer days are there so that a slow review never eats into your 14 days of testing.

Your publishing path

Guides in the order you will need them, from setup to going live.

Understand the system

How Google Play testing works under the hood, and where we fit in.

About us

Who the testers are and how a campaign is looked after day to day.

Special cases

Only if they apply to your app.

What we do

  • Match testers to your app by Android version and screen size.
  • Send them your official Play Console opt-in link.
  • Monitor engagement daily and backfill anyone who drops out.
  • Compile a written feedback report you can download.
  • Help you complete the production access questionnaire.

What we never do

  • Ask testers to leave ratings or write specific reviews.
  • Pay for installs or incentivise anyone to opt in.
  • Guarantee that Google approves a specific app — we guarantee the testing requirement is genuinely met.
Frequently asked questions

Quick answers to the questions we hear most

  • Within 6 hours of your payment. Add your app in the dashboard, send us your Play Console opt-in link, and the first testers begin opting in the same day. Day 0 is the day you submit.

Still have a question?

We are happy to help with anything that is not covered here. Most emails get a reply within a few hours.

Email support

Ready when you are — see the plans or open your dashboard. 12+ testers, 14 days, one report by day 10.