How to Choose Between Starter, Premium, and Enterprise
Not every app needs the same buffer. Here is how to match the plan to your risk profile, timeline, and budget.
Starter is the entry point. It covers the 12 testers Google asks for, runs for 14 days, and produces a written report. It is the right choice if your main risk is the requirement itself, and you are confident the app is stable enough that the test will pass without surprises.
Premium adds buffer. Fifteen testers instead of twelve means one churn does not drop you below the threshold. Priority matching means the window starts sooner. Daily screenshots mean you have proof on days when the written report is not enough. Premium is the right choice if your app has complex flows, multiple device dependencies, or a store listing that Google might scrutinise.
Enterprise is the full lane. Twenty testers, a dedicated pod, a named manager, daily screenshots, and help through deployment and release. It is aimed at studios and agencies that are shipping multiple apps and do not want to manage the campaign themselves.
The choice is not about the app’s quality. It is about the risk you are willing to carry. A stable app with a complete store listing can pass on Starter. An app with device-specific risks, a tight deadline, or a first production access application is safer on Premium.
If this matches your situation
12Tests assigns 12 real Android testers within hours, runs the full 14-day window, and delivers a written report you can paste into Google's production access questionnaire. One-time payment per app, no subscription.